DuitLabs introduces Brand Intelligence in Cortex

DuitLabs today introduced Brand Intelligence, a new Cortex module that writes the weekly read on a brand’s Walmart business — what changed, what caused it, and what to do about it — on every account, every week.

Most retail analytics stops at the chart. The work of deciding which chart matters this week, tracing the cause, and turning it into a recommendation still lands on a person. That person is usually the best analyst on the team, and there is never enough of them to go around. The largest accounts get real analysis. The rest get a dashboard nobody opens.

Brand Intelligence closes that gap. Each week it works through the business the way a senior analyst would: telling you whether a down week is a real decline or just how the weeks happened to fall this year, whether a drop is one item or the whole account, and where sales were lost at the shelf rather than at the register. It arrives written in plain language, with the recommended action first.

What produces the analysis

Anyone can paste a spreadsheet into an AI assistant and get something back. Analysis a merchant can act on takes more than the model. Three inputs sit behind every run:

• Brand context — the account knowledge your team carries in its head. What caused past swings, what worked last time, how this account actually behaves. Written down once, applied to every run.
• Merchant intelligence — DuitLabs’ retail metric definitions, analytical frameworks, and merchant playbooks, built from the team’s years inside Walmart’s forecasting and replenishment systems.
• Frontier reasoning models — the language and reasoning layer that turns the two above into something a merchant can act on.

The result reads like a seasoned Walmart analyst who already knows your brand: the frameworks and playbooks of people who built the systems behind the data, applied to your account’s own history, connected to live data, and delivered automatically every week. Not a one-off answer to a question someone happened to think to ask. And because the context accumulates, the read gets sharper the longer your account runs.

The things nobody remembers a year later

Some account knowledge is easy to hold onto. A chronic problem gets discussed every week until it is fixed. The knowledge that actually goes missing is the one-off: the hurricane that closed two DCs for three weeks, the co-packer disruption that put your top item out of stock for a month, the promotion you tested in one region that lifted a single item for six weeks and was never run again.

Each of those quietly becomes next year’s comparison base. Twelve months on, the numbers look like a collapse or a breakout, the person who could have explained it has moved on, and the team spends a week chasing a cause that is already in the past. In Cortex the explanation is captured once as a record and read on every future run, so when that week comes back around the analysis already accounts for it.

“We spent years building the systems that decide what a retailer of that size orders and where it goes. The hard part was never producing a number. It was knowing which number mattered this week and what to do about it. That judgment used to require a senior merchant on every account. Brand Intelligence puts it on all of them.”

Jagtej Singh, Founder & CEO, DuitLabs

“Brands do not have an access problem anymore. Every retailer hands them a dashboard. What they have is a capacity problem — the analysis they need takes a person who has done this for fifteen years, and they have one of those, or none. This is the layer that changes the math.”

Bradley Weill, Chief Product Officer, DuitLabs

Availability

Brand Intelligence is now in beta and available to all Cortex customers on Walmart Scintilla, across both Basic and Charter data.

DuitLabs is adding design partners now. Brands and brokers interested in early access can reach the team at [email protected].