Jim Norred joins DuitLabs as an advisor

DuitLabs, the retail intelligence platform for emerging CPG brands, today announced that Jim Norred has joined the company as an advisor.

Jim brings more than 30 years of experience across retail, CPG, and technology. He currently serves as Country Manager, North America at TRLLN, where he leads commercialization of Tracking-as-a-Service for large reusable and mobile asset networks. Previously, he was Chief Commercial Officer for North America at VusionGroup, GM for Retail, CPG and Gaming and Chief Customer Officer at Microsoft, and President of Crossmark, one of the largest sales and marketing services providers to retail and consumer goods companies in North America.

At Microsoft, Jim worked with the world's largest retailers on their digital and AI transformation. Across his career he has scaled commercial organizations, built strategic partnerships, and helped brands and retailers turn technology into operating results.

"Jim has spent his career at the intersection of retail, CPG, and enterprise technology. That combination is exactly what emerging brands need as they try to compete with the forecasting, shelf, and assortment intelligence that used to be available only inside the largest retailers. We are excited to have him pressure-test our product and go-to-market as we scale."

Jagtej Singh, Founder & CEO, DuitLabs

"DuitLabs is closing a real gap. The team lived this problem at scale — building the systems behind demand forecasting and replenishment for one of the world's largest retailers — and is now putting that capability in the hands of brands that have been forced to run on spreadsheets and lagging reports. I'm looking forward to supporting Jagtej and the team as they help CPG companies plan smarter, reduce waste, and work more effectively with retail."

Jim Norred, Advisor, DuitLabs